May 2025 beauty launches: a curated collection of six new releases
May 2025 brings a range of new beauty launches, including a bb cushion merging skincare with make-up, eye creams, and a fragrance evoking the invigorating sensation of plunging into cool water. Here’s a look at the latest releases—you might find a new favourite.
Guerlain Aqua Allegoria Rosa Verde
According to Guerlain, each fragrance in the Aqua Allegoria collection is a vibrant homage to the diversity, colours, and freedom of nature—and the latest creation, Rosa Verde, is no exception. Evoking the invigorating sensation of plunging into cool water, the scent opens with crisp cucumber, intertwining with Guerlain’s iconic rose in luminous bloom. Accents of mint lend freshness before softening into a delicate trail of pear and white musk, creating a clean yet warm, floral-aquatic accord.
IDS Skincare Eye Rescue
A reimagined version of its predecessor, IDS Skincare’s Eye Rescue now features Neulastin, the brand’s proprietary transcutaneous delivery system that boosts elastin and collagen production for enhanced repair and absorption. The advanced, lightweight formula addresses fine lines, wrinkles, crow’s feet, broken capillaries, dark circles, and puffiness through a new proprietary peptide blend. Infused with sodium hyaluronate, it hydrates while visibly smoothing the delicate under-eye area.
Makeup by Mario SuperShine Lip Gloss
Available in 11 shades curated by make-up icon, Mario Dedivanovic, the SuperShine Lip Gloss enhances bare lips or layers seamlessly over lipstick and liner. Infused with pomegranate extract, jojoba oil, and hyaluronic acid, the formula delivers long-lasting hydration, a smoothing finish, and a glass-like sheen—alongside a sheer wash of colour. Lightweight and non-sticky, it offers both comfort and luminosity in one elegant sweep.
Dior Forever Hydra Glow Cushion
Merging make-up and skincare, Dior’s Forever Hydra Glow Cushion delivers luminous coverage and intensive hydration in one sleek compact. Powered by innovative mesh technology and hyaluronic acid, it provides a breathable layer that blurs imperfections, imparts a radiant 24-hour glow, and offers up to 48 hours of moisture. Light-reflecting oils create a soft- focus finish, while SPF 50 PA+++ shields the skin from environmental aggressors.
Chanel Éclat Premier
Ylang-ylang is renowned for its skin-enhancing properties; hence, Chanel harnesses its potency in the new Éclat Premier skincare and makeup line. The maison elevates its efficacy with a concentrated extract, paired with niacinamide to restore radiance and visibly target signs of dullness. In the skincare collection, La Mousse and Bright Milky Essence—a cleanser and essence, respectively—deliver deep hydration while promoting luminosity. The make-up range includes La Base Légère and La Base, two SPF-infused primers, along with a concealer stick, all crafted to impart a translucent glow and immediately refine the complexion.
Caudalie Premier Cru
Where cutting-edge science meets refined indulgence, Caudalie’s newly reimagined Premier Cru collection tackles wrinkles, dark spots, and volume loss with the brand’s Harvard-partnered longevity patent and a novel plumping active. Powered by Caudalie’s signature viniferine, each formula is designed to restore youthful radiance. The collection comprises The Cream for firming and smoothing, The Serum for deep hydration, and The Eye Cream to depuff, illuminate, and refresh the eye contour.
This story first appeared in the May 2025 issue. Purchase it as a print or digital copy, or consider subscribing to us here
