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With the launch of Bentley’s Extraordinary Journeys, autophiles and Bentley fans will have something new to add to their bucket list. Described by the brand as a series of curated global travel experiences, these once-in-a-lifetime roadtrips will take guests through some of the most stunning driving routes in the world, punctuated by memorable stops to taste the very best of local cuisine, discover outstanding design and architecture, and rejuvenate at wellness destinations.
To start, the carmaker has announced itineraries in Scandinavia, New Mexico, and the UK. More locations are expected to follow. Journeys range from three to five days, with sustainability, immersion in local culture, and authentic experiences being key focuses. Guests will have their every need attended to by Bentley Events’ full concierge service.
The Scandinavian Extraordinary Journey begins in Copenhagen, just in time to join in the capital city’s Year of Architecture celebrations. This leg of the journey includes exclusive access to Bjarke Ingels Group (BIG) architecture and design studio, as well as a stay in a design hotel. After the big city action, a scenic drive on country roads beckons. The next leg takes guests on a drive around Lake Vattern in southern Sweden and ends with a night at the five-star Forest Hotel nestled in the untouched Swedish woodland. Here, guests will enjoy a complete wellness experience, including forest dining featuring sustainable Nordic cuisine.