In this year’s Best of the Best, we honour the brands and people behind the most covetable products. Here, we honour Brunello Cucinelli’s latest concept store, an intimate, luxurious space in New York
It’s an understatement to say that the pandemic threw a wrench into retail. Even once the world began to reopen, there was little incentive to roam the same old shop floors. Brunello Cucinelli’s latest concept store, however, is more like a friend’s exquisitely appointed apartment. Occupying an entire floor in a prime block of New York’s Fifth Avenue, Casa Cucinelli is a fully fashioned pied-a-terre that brings the designer’s cashmere-swathed world to life. Best of all, nearly everything is shoppable, from the horn-handled barware and Umbrian ceramics in the kitchen to the cushions and blankets adorning the sofas to, of course, the clothes lining the enviable walk-in wardrobes. It’s an intimate, thoroughly luxurious space that feels worlds away from the boutiques nine floors below. Pop in, have a glass of Brunello and a bruschetta and peruse—this is what shopping should be: a pleasure.