Chopard has once again nabbed pole position at the Mille Miglia

The Swiss watchmaker has returned as world sponsor and official timekeeper of the famous Italian endurance rally for another year, releasing two new timepieces to mark the occasion.

The partnership between Chopard and the Mille Miglia stretches back 38 years. Chopard co-president and racing enthusiast Karl-Friedrich Scheufele first entered the rally in 1988, taking to the track in his family’s cherished 1955 Mercedes-Benz 300 SL Gullwing with six-time 24 Hours of Le Mans winner Jacky Ickx by his side. (He kick-started Chopard’s sponsorship the same year.) Scheufele and his esteemed co-driver Ickx will once again jump into the metallic strawberry Merc and race against more than 400 other classic cars in the multi-day motorsport event this week.

To celebrate the upcoming race, Chopard will unveil the 2025 Mille Miglia editions at the start/finish point in Brescia. Drivers will follow a figure-eight route inspired by legendary pre-war races, heading through cities such as Verona, Ferrara, San Marino, Livorno, and Rome, before finishing back in Brescia.

Christened the Mille Miglia Classic Chronograph Tribute to Sir Stirling Moss, the first model celebrates its namesake British racing driver and his memorable victory at the Mille Miglia. Moss and codriver Denis Jenkinson took the chequered flag in 1955, with a record time of 10 hours, 7 minutes, and 48 seconds. The duo averaged an astonishing speed of 97.96 mph (158 km/hr) in the 1,000-mile (1,609-kilometre) race, setting a record that still stands to this day.

Crafted in Chopard’s ultra-resistant Lucent Steel, the 40.5 mm timepiece is equipped with a mechanical self-winding chronograph movement that offers a 54-hour power reserve and is as reliable as Moss was on the track. The silvered, opaline dial also mirrors the matte silver hue of his winning Mercedes-Benz 300 SLR. The limited edition will be capped at just 70 examples in a nod to the 70th anniversary of the Brit’s win.

“As a long-time participant in the Mille Miglia, I felt it was only fitting to honour such a legendary drive with an equally exceptional timepiece,” Scheufele said in a statement.

The second timepiece, the Mille Miglia GTS Power Control—2025 Race Edition, highlights the evolution of Chopard’s Grand Turismo Sport range that was introduced a decade ago. The 43 mm timepiece again showcases Chopard’s luminous Lucent Steel alloy and a striking salmon-colored dial with a satin finish that the watchmaker says is supposed to evoke “historical aluminium bodywork and painted metal dashboards.” Powered by a chronometer-certified 01-02-M, the watch also features a fuel gauge-inspired indicator between 8 and 10 o’clock that monitors the automatic movement’s 60-hour power reserve. Only 250 examples will be made.

Both limited editions are exclusively available in Chopard boutiques, with price available upon request.

This story was first published on Robb Report USA. Featured photo by Chopard