It boasts best-in-class interior volume and lots of ergonomic advances
The short list for ultra-long-range, purpose-built business jets has been very short indeed, comprised of the Bombardier Global 7500 and Gulfstream’s G700 – full stop. Now there’s a third entry in the premium category, known for offering the longest ranges, fastest speeds and most high-tech, ergonomically advanced interiors: the Dassault Falcon 10X.
“We’re building more comfort, range and possibilities,” said Paul Floreck, Dassault’s senior vice president of North American sales, when the 10X was announced in May. “We will offer a passenger experience that is unrivalled on the market.”
But then he would say that, and it’s a bold statement considering the 10X’s competition. At this level, owners tend to be tenaciously loyal to their chosen brands, which means even trick new features aren’t necessarily enough for Dassault to persuade Bombardier or Gulfstream owners to switch teams. “We’ve seen surveys where 75 per cent of respondents stay with one brand,” says Rolland Vincent, president of business-aviation consultancy Rolland Vincent Associates, and “the higher up you go, the more loyalty you tend to see.”