AIA Wealth Centre is a by-invite-only financial hub for the high-net-worth

The AIA Wealth Centre provides “holistic wealth solutions” to attract both regional and domestic clients

From the panoramic vista that overlooks Singapore River and evocative artworks that line its corridors, to the calming whiff of mint and thyme that greets its visitors, every facet of the newly opened AIA Wealth Centre has been meticulously designed to imbue a sense of thoughtfulness, discernment, and exclusivity.

Opened on 30 April, the one-stop wealth centre at Six Battery Road marks AIA Singapore’s latest efforts to cater to the wealth management needs of high-net-worth (HNW) individuals and families both locally and abroad.

AIA Wealth Centre’s ‘Heritage’ room. Photo by AIA Singapore

With the aim of becoming a leading insurer in the wealth management sector for the Asian market, AIA Wealth Centre looks to attract the region’s most affluent. The number of HNW individuals are expected to rise to 28.2 million by 2026, a 61 per cent increase from 2021. In Singapore alone, the number is anticipated to rise to 592,000—by 12 per cent—by 2026.

“AIA Wealth Centre is not just another luxurious space for clients. (It) is part of our strategic focus to provide bespoke solutions and unparalleled services… and empower clients in Asia to navigate complex financial landscapes, achieve their wealth preservation goals, and fulfil their well-being aspirations in Singapore,” said Wong Sze Keed, CEO of AIA Singapore, in her opening speech.

Wong Sze Keed, CEO of AIA Singapore. Photo by AIA Singapore

The elegantly appointed by-invite-only centre, decked out with intimate event spaces and private meeting rooms, will facilitate discussions of utmost importance to its affluent clients—one that AIA Singapore has christened “Wealthbeing”. Besides traditional wealth preservation and accumulation consultation, AIA Wealth Centre seeks to offer services that embrace a “tailored” and “multi-disciplinary approach”, including in areas such as tax and trusts.

In conjunction with the launch of AIA Wealth Centre, AIA Singapore is introducing the AIA International Wealth division. Helmed by Peggy Quek, who boasts over 30 years of experience in the insurance and banking industry, AIA International Wealth is a wholly owned subsidiary of AIA Singapore and a licensed Financial Advisor entity.

Ribbon-cutting ceremony at the opening of AIA Wealth Centre with guest-of-honour, Gillian Tan, assistant managing director and Chief Sustainability Officer of the Monetary Authority of Singapore (fourth from left). Photo by AIA Singapore

“AIA International Wealth will leverage on the strengths of Singapore as a trusted financial hub. This is delivered through a specially curated suite of insurance solutions, tapping into AIA’s longstanding heritage in wealth management and insurance expertise to better cater to customers’ specific financial needs,” said Wong.

AIA Singapore