Gucci appoints communication maven of Louis Vuitton, Stefano Cantino, as deputy CEO

From 2 May 2024, Stefano Cantino will begin his tenure as deputy chief executive officer, reporting to Jean-François Palus, president and CEO of the Maison

Prior to his newfound role at Gucci, Cantino carved a niche in communications at Prada, eventually helming the marketing and commercial facet of the business as its marcom director. His later stint at Louis Vuitton further fine-tuned his prowess in spearheading grand exhibitions and fashion extravaganzas, essential for revitalising Gucci’s brand image and consumer appeal.

Cantino’s impressive track record with these luxury behemoths proves to be a pivotal asset for Gucci, particularly in a period marked by a challenging sales environment. “In this newly created position, Stefano Cantino will share with Jean-François Palus the responsibility to define and implement the brand strategy,” highlights Gucci.

Stefano Cantino, Gucci deputy chief executive officer. Photo by Gucci

Powered by a degree in political science from the University of Turin and decades of experience in the realm of luxury fashion, Cantino has a wide range of expertise, supported by his strategic thinking and artistic culture. As “a major addition to the team,” emphasised Palus, Stefano will work very closely with the president and CEO, and in full alignment with all the Gucci team to implement its action plans across the business.

This appointment not only heralds a new era for the brand but is also another step in the reinforcement of the iconic Florentine House. “His extensive experience in strategic roles in prominent companies in the luxury sector is a valuable addition to Jean-François’ strong leadership and Sabato’s creative strength. Together with them and the entire Gucci team, we will write a new and highly successful chapter in the history of our magnificent brand,” continues Francesca Bellitin, deputy CEO of Kering, in charge of brand development.