The Gucci Ancora campaign celebrates personal expression

By Amos Chin 9 January, 2024

The Gucci Ancora campaign is an ode to individuality and grace, heralding the essence of personal expression through a curated selection of essential pieces designed for everyday elegance

This narrative, stemming from the visionary insight of creative director Sabato De Sarno, transcends conventional fashion paradigms. It champions the celebration of personal allure, timeless beauty, and the artistry of self-expression. Sarno’s inaugural Spring/Summer 2024 collection for the Maison serves as the cornerstone, with the Gucci Ancora campaign epitomising a captivating fusion of fashion and storytelling.

In a tribute to the roots of his passion, this campaign, captured through the lens of the iconic David Sims, also harks back to the designer’s early foray into the realm of fashion—an homage to where his love affair with fashion began.

“The campaign presenting his debut Spring/Summer 2024 collection is a tribute to fashion photography captured by David Sims’ iconic lens, the first photographer with which the designer worked when he started as he fell in love with fashion for the first time,” Gucci mentions.

Here, five new faces–Ana, Fadia, Jiahui, Nyajuok, and Violetare–take centre stage, representing a diverse spectrum of beauty. Their appearance is defined by a slicked-back, wet-hair aesthetic crafted by Duffy Sas, complemented by an au naturel finish painted by makeup artist Lucia Pieroni. These protagonists effortlessly embody an understated brilliance, exuding an air of nonchalant sophistication.

The styling finesse of Alastair McKimm amplifies an allure of sensual confidence and unbridled freedom, extending an intimate invitation to women everywhere—a beckoning to embrace their unique essence, revelling in the distinct emotion only fashion can evoke: Ancora.

In a synchronised display of visual eloquence, these personas breathe life into an interplay of solids and voids, casting a radiant spotlight on their individual interpretations of the Spring/Summer 2024 collection. Each captured moment within this ensemble narrative weaves a compelling tale, harmonising elements of fashion and personal identity into a symphony of style and substance.