In this year’s Best of the Best, we continue to honour the brands and people who have continued to create covetable products, even in the midst of a global pandemic. Here we have Massari Design win ‘best private jet interior concept’ in the wings and water category
Having a yacht designer create a private-jet interior sounds like a risky proposition. But the two disciplines have more in common than shared luxury, namely a lack of affinity for sharp corners and weighty finishes. Designer Alessandro Massari lent his hand to a Boeing interior for the first time, fusing the upper echelons of the air and water worlds with a delicate design that shows his maritime heritage. Boeing Business Jets’ brief was for “something that isn’t out there but would stand out”, says Massari, whose studio is in the yacht-building city of Fano, Italy.
The design team opted for a cosy but clean look, employing light colours and simple curves. The 737 MAX 7’s cabin volume allowed for a large common area, an owner’s office, sleeping quarters and an en suite with full-height shower. Massari wanted to create a “floating interior in a floating object”. That was accomplished by not attaching the side cabinets to the floor and by using indirect lighting on the bed for a suspended look. Also included is a pop-up rolling monitor for entertainment and business, to free up space. Glass edges on armrests allow cabin control at a touch. “We relied on our long-term yachting experience to face the challenges that come with working in limited space and with many technical and ergonomic requirements,” says Massari, adding, pun intended: “Our team was excited to let our creativity fly.”