The Valentino red radiates in the 2024 Chinese New Year collection

The Valentino 2024 Chinese New Year collection underscores the brand’s reverence for local culture, celebrating the harmony between the Maison’s classic Rosso and the Chinese tradition

In this 2024 Chinese New Year collection, Valentino aptly unites the most evocative shade of the holiday with the Maison’s signature hue, Rosso Valentino.

Within the women’s range, an iconic red dress and the red VLogo Jacket infuse a festive vibrancy into the Valentino repertoire. Meanwhile, standout pieces like the Valentino Garavani VLogo Signature slingback, Valentino Garavani Locò mini bag, Valentino Garavani Locò bucket, and the Valentino Garavani VLogo Moon mini bag undergo a captivating reimagination in the Rosso hue.

Photo by Valentino

For the men’s selection, an interplay of red and beige makes a resplendent debut as these complementary tones adorn the Valentino Garavani One Stud sneakers and Valentino Garavani VLogo tote. From immaculate ready-to-wear ensembles to Valentino Garavani shoes, accessories, and timeless bags, the Rosso hue reigns supreme, heralding the new year with an auspicious touch.

In honour of the holiday, brand ambassadors Yang Yang and Yang Zi–in the collection’s offerings–grace a campaign set against an evocative oriental backdrop. This Chinese New Year, the iconic Valentino colour palette conveys profound wishes, eloquently speaking through the symbolic red hue, echoing the sentiments of new beginnings and heartfelt blessings.