The LOEWE Jade collection, accompanied by a campaign graced by Chinese actress and global brand ambassador Yang Mi, highlights the artistry behind jade carving
Jade, an emblem of virtue in Chinese folklore, epitomises compassion, wisdom, and justice. Its mystical aura, believed to shield against misfortune while invoking harmony and prosperity, renders it an indispensable hallmark, especially during the jubilant Lunar New Year festivities.
In homage to the rich tapestry of Chinese traditions and the celebratory spirit that enlivens this season, LOEWE presents a resplendent Jade collection. This curated ensemble of exquisite bags, charms, and fine jewellery pays tribute to the intricate artistry and kaleidoscope of hues intrinsic to jade sculpture.
Here, the luxury Maison commissioned master jade carvers–Xiaojin Yin, Qijing Qiu, and Lei Cheng–each entrusted to craft a series of five limited-edition pendants. These masterpieces, meticulously hand-carved and ensconced on an 18-carat gold chain, embody artisanal finesse while nodding at the legacy of jade.
Embark on a verdant journey with Xiaojin Yin’s Emerald Green pendant, an ode to the opulence of nature. Capturing the essence of prosperity, this piece features a cabbage crowned with a whimsical cricket, an homage to bok choy (a type of Chinese cabbage), revered in Chinese culture as a harbinger of wealth and abundance. Qijing Qiu’s Light Mauve pendant, depicting the regal eggplant, mirrors the visage of an esteemed official. Symbolising status and accomplishment, it stands as an emblem of success. Lei Cheng’s Spring jade pendant, a testament to unblemished jade, portrays a pea pod adorned by a delicate snail. A representation of fertility, abundance, and luck, it encapsulates the essence of auspicious beginnings.
Complementing these celestial gems, a new array of Flamenco Purse Mini bags emerges, evoking the hues of carefully selected antique jade carvings. Radiating in emerald green, dark brick, spring jade, sugar yellow, dark khaki, and light mauve, each Flamenco bag, with its orb-like silhouette and supple ruched nappa leather, houses a special treasure within. An inner pocket, enshrining a precious ring of jade stone in a matching hue, serves as a talisman, bestowing blessings for the forthcoming year.
