Celebrate the peak of spring with rare, premium teas—where delicate first harvests meet modern mastery, with every sip of TWG Tea’s 2025 Sencha Nouveau
In the world of tea, “first flush” refers to the very first harvest of the season, occurring in spring after the tea plants emerge from their winter dormancy. During this harvest, the youngest and most tender leaves and buds—typically the top two leaves and a bud—are carefully plucked. These leaves have absorbed nutrients over the winter, resulting in a tea that is rich in antioxidants, flavour compounds, and vitality. Often called the “champagne of teas,” the first flush is prized for its delicate aroma, vibrant brightness, and exceptional quality.
As the world’s finest luxury tea brand, TWG Tea introduces the 2025 Sencha Nouveau, offering access to some of the rarest and most precious teas from around the globe. Sip the first flush of spring with Sencha Nouveau, also known as Shincha Sencha by TWG Tea and taste the finest from a single estate. The tea showcases the mastery of our tea artisans and embodies the art of tea-making, blending tradition with modern elegance in TWG Tea’s signature style.
Harvested in May, this tea is cultivated using a special method designed to enhance its aroma and fragrance. Known as kabuse cha, the tea tree shades the leaves and nurtures a unique ooi-ka—an aroma signature of Japan’s finest green teas. After harvest, the leaves are processed the same day and undergo fukamushi cha, a deep-steaming technique that imparts a complex aroma layered with hints of honeysuckle and a velvety finish.
The infusion begins with the warm, jade hue of the tea, rising with aromas of muscatel and vegetal notes. Each sip reveals a perfect balance of umami, complemented by a creamy, addictive trail—a delightful encounter of tradition and taste in every cup.
In collaboration with an award-winning filmmaker and journalist, the “Japan: A Search for Sencha” film traces its journey from the tea garden in Shizuoka to your cup.
