Introducing Porsche at Jewel, a multi-sensory lifestyle space blending heritage, horsepower, and haute sandwiches, right next to the world’s tallest indoor waterfall
Singapore has long been Porsche’s launchpad for big ideas–we’re referring to the global debut of the Macan Electric, and the chic Porsche Studio at Guoco Midtown, of course. Now, they’ve opened the doors to a brand-new immersive hub at Jewel Changi Airport.
Simply called Porsche at Jewel, the space invites travellers and locals alike to taste, tell and explore the brand in ways that don’t necessarily involve a speedometer.
Located at the heart of Jewel Changi Airport, mere steps away from the Rain Vortex, the store combines four distinct zones: Cafe Carrera by Baker & Cook, the Culture Garage, a Porsche Lifestyle store, and, soon, a reception area for the highly anticipated Porsche Experience Centre Singapore too. Think of it as a pit stop with a little more polish.
Curated by Stefan Bogner of Curves magazine, the design of the space blends vintage Porsche cues; think elements such as the Pepita houndstooth pattern and the soft glow of Light Ivory with fresh pops of Mint Green. What adds character is a feature wall of evocative road trip imagery from Southeast Asia and beyond, spliced with stories from Porsche’s archive.
But it’s the cafe that’s poised to be the crowd-puller. Baker & Cook’s sandwich menu takes inspiration from legendary driving routes: a tomato-and-mozzarella tribute to Italy’s Stelvio Pass, or salmon and cream cheese that channels California’s Highway 1. Even the macarons come in Porsche’s Paint-to-Sample colours, with flavours rooted in Singapore’s culinary heritage.
Over at the Culture Garage, the inaugural display celebrates Singapore’s 60th birthday with a red 911 Carrera set against Joo Chiat’s pastel shophouses. Meanwhile, the Lifestyle store debuts a collaboration with Singaporean artist Tiffany Lovage, who reimagines kopi culture through a Porsche lens.
For now, Porsche at Jewel is open daily from 10 a.m. to 10 p.m., with two hours of complimentary parking for Porsche Privilege customers. Eventually, it will become the gateway to Porsche’s upcoming Experience Centre in Singapore, slated to be ready in 2027. Until then, whether you’re a petrolhead, a design devotee, or simply hungry, this is one Porsche experience you surely don’t need a licence to enjoy.
