Black Lives Matter: These luxury brands have stepped up to fund anti-racism efforts

BLM protest

Actions speak louder than words. Here are the luxury brands speaking up about racism – and opening their wallets to do something about it

Earlier this week, we at Robb Report went dark in solidarity with the peaceful protests against the killings of black Americans by the police. Since then, there’s been an overwhelming outpouring of support for the Black Lives Matter movement, the NAACP and other organisations leading anti-racism efforts. And while there is no shortage of luxury companies who’ve affirmed that they are aligned with the movement, a number have also committed resources to help carry the fight against inequity further.

black lives matter
#BlackLivesMatter

We’ve assembled a list of those companies, and the actions they’ve taken so far, below. We recognise that charitable contributions – even sizeable ones – are only a small part of the solution for systemic racism. We also understand that given the catastrophic economic fallout from the coronavirus pandemic, some of the brands we feature in the magazine and on this website may not have the ability to be so generous. Still, because we vote with our dollars far more often than at elections, highlighting the luxury companies that can and do support the movement is a small step toward getting social justice organisations more of the funds they need.

Stay tuned as this list grows. If you’d like to make a donation of your own, you’ll find a list of resources here.

Augustinus Bader

Undisclosed donations to NAACP Legal Defense FundBlack Lives Matter and the Innocence Project.

Fenty

An undisclosed donation to Colour of Change and Movement for Black Lives.

Grailed

Undisclosed donations to Black Lives Matter, American Civil Liberties Union, NAACP Legal Defense Fund, Reclaim the Block and the Committee to Protect Journalists.

Gucci

In addition to its parent company Kering’s donations, Gucci has made undisclosed contributions to the NAACP, Campaign Zero and Know Your Rights Camp.

Kering

Undisclosed donations to the NAACP and Campaign Zero, on behalf of its stable of brands, including Gucci, Yves Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo Jewels, Qeelin, Ulysse Nardin and Girard Perregaux.

Kith

Undisclosed donations to the Minnesota Freedom Fund, ACLU and Children of Promise.

Marc Jacobs Beauty

An undisclosed donation to Black Lives Matter.

Mercedes-Benz

An undisclosed donation to the NAACP’s Legal Defence Fund.

Peleton

A US$500,000 (S$701,068) donation to the NAACP’s Legal Defense Fund.

Rimowa

An undisclosed donation to the NAACP’s Legal Defense Fund.

Stella McCartney

An undisclosed donation to the NAACP’s Legal Defense Fund.

Vitner’s Daughter

Undisclosed donations to Black Mamas Matter, Black Lives Matter, Black Futures Lab, Colour of Change and the NAACP.

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