The BR-05 Sincere White Lum sees a full-luminescent dial, featuring a red-and-white theme inspired by Singapore’s flag
Following closely on the success of the BR-03 Diver Lum Outline is the BR-05 Sincere White Lum, a special collaboration between Bell & Ross and retailer, Sincere Fine Watches. This exquisite timepiece draws inspiration from Singapore’s national colours, marking the first use of a Full Lum dial in white, highlighted by eye-catching red indices.
The red and white theme symbolises unity, courage, and purity, reflecting the enduring spirit of a nation that shines brightly on the world stage. By day, the watch’s white dial and vivid red indices features clarity and energy. As night falls, the dial emits a luminous glow—a quiet beacon mirroring the strength and resilience of a nation confidently moving into the future.

Enhanced with Super-LumiNova X2 technology, the dial offers high-performance luminescence for a bright glow. This advanced luminescent material responds efficiently to light exposure, delivering a powerful and sustained afterglow, ensuring optimal legibility in poor lighting conditions.
The cockpit-inspired dial is made more prominent with military-type Arabic numerals positioned at 12, 3, 6, and 9 o’clock, complemented by a round date aperture at 4:30. This urban timepiece is driven by the automatic mechanical movement, BR-CAL.321, offering a power reserve of up to 54 hours.
The 40mm stainless steel case is integrated with the bracelet, featuring a blend of polished and satin-brushed finishes. Polished bevels enhance the sculpted contours, adding a visual treat, while the bracelet’s articulated links are designed to fit any wrist.

With its integrated design, exceptional comfort, and fine finishes, the BR-05 is crafted for an active, urban lifestyle. Bold yet refined, it represents strength and modern elegance—a sculpted timepiece that commands attention. Designed for the contemporary individual, it enables one to navigate the rhythm of urban life with confidence and style.
The BR-05 Sincere White Lum is not Bell & Ross’ first collaboration, as the manufacturer has a history of partnerships with esteemed institutions, including the French Air and Space Force precision aerobatics squad, Patrouille de France.