Keeping you in the loop on the key highlights, prices and release dates of Apple’s newest products
It’s the biggest time of the year for the world’s most prolific tech behemoth. The September Apple Keynote, which recently took place in the iconic Steve Jobs Theatre in Apple Park, Cupertino, unveiled the brand’s newest line-up of iPhone models – the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max – in addition to the Apple Watch Series 5. Missed all the highlights? Here’s a roundup of the new releases sans all the tech lingo.
iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max
The most discernible change you’ll see in the new iPhone models is the camera. Shutterbugs are in for a surprise as the iPhone 11 (available in six new colours: purple, green, yellow, black, white and red) features a dual-camera system that captures four times the scenography, ideal for taking landscape and architecture shots, tight angles and more.
Meanwhile, the iPhone 11 Pro and iPhone 11 Pro Max (available in space grey, silver, gold and midnight green) are fully equipped with a triple-camera system. All three models come with a host of new updates, including the Ultra Wide and Wide cameras that run together with Portrait mode to capture images with bokeh effect; a slo-mo function, made possible thanks to the updated 12MP TrueDepth® front camera that allows for 4K video recording at 120 fps; and lastly, the night mode feature, which uses a new Wide sensor with 100 percent Focus Pixels to deliver brighter and higher quality photos shot in low-light environments.
What other technological enhancements can you expect? There is the new Ultra Wideband technology that allows AirDrop to function more efficiently with directionally aware suggestions, and a Face ID system that operates 30 percent faster and responds to more varied angles. The iPhone just keeps getting better, doesn’t it?
Apple Watch Series 5
If you’re the ultimate Apple advocate, the Apple Watch Series 5 should already be on your radar. The sixth generation of the brand’s iconic timepiece is now available in three textures: titanium, which comes in smooth silver and space black DLC; chic white ceramic; and silver, gold and space grey aluminium. Classic styles like the stainless steel case in gold, silver and space black are still available.
New features include an Always-On Retina display that is active even when the user’s arm is down, a built-in compass that shows incline, latitude, longitude and current elevation for outdoor adventures, and a function that allows for international emergency calls to be made in over 150 countries worldwide; these emergency calls can even be made without an activated cellular plan or the presence of a nearby iPhone.
Apple TV+ and Apple Arcade
Hardware aside, Apple is also dipping its hand into the subscription service arena. Apple TV+ will launch on 1 November in over 100 countries and regions, with a lineup of original shows, movies and documentaries. The service will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online at tv.apple.com/sg, for S$6.98 per month, with a free seven-day trial.
The company pulls out all the stops by introducing Apple Arcade, which grants monthly subscribers unlimited access to over 100 new and exclusive games playable across iPhone, iPad, iPod touch, Mac and Apple TV. The game subscription service is the first of its kind in the world, and can also be played offline.
The queue starts now folks, because customers who purchase any new iPhone, iPad, Apple TV, Mac or iPod Touch from 10 September can enjoy one year of Apple TV+ for free.
The iPhone 11 Pro, available in 64GB, 128GB and 256GB models, starts at S$1,149. Pre-order begins on 13 September, and the product is available in stores from 20 September 2019.
The iPhone 11 Pro and iPhone 11 Pro Max, available in in 64GB, 256GB and 512GB models, starts at S$1,649 and S$1,799 respectively. Pre-order begins on 13 September, and the product is available in stores from 20 September 2019.
Apple Watch Series 5 (GPS) starts at S$599 and Apple Watch Series 5 (GPS + Cellular) starts at S$749. Both are available for pre-order now, and will be available in stores from 20 September 2019.