The new fragrances drip with style, and you can control what the scrolling red letters say via a smartphone app
Moncler wants to make sure you can always read the labels of its first line of fragrances. The Italian outerwear titan has just unveiled two new scents housed in futuristic bottles that feature customisable LED screens that can display personalised messages.
The duo, called Moncler Pour Femme and Moncler Pour Homme, has been designed for women and men, respectively, but both bear the hallmarks of the 69-year-old label. That is, innovation, nature, exploration and, of course, a good dose of luxury. The 150ml bottle itself looks a little like a flask (or borraccia in Italian) that Moncler says pays homage to its mountain roots and adventurous spirit. The silver ribbing, meanwhile, is intended to mirror the quilting you’ll find on the brand’s beloved down jackets. The real pièce de résistance, though, is the screen that you can tweak to show the scrolling red letters of your choosing via a smartphone app.
As for what’s inside, each eau de parfum contains a mountain woods accord, which was formulated exclusively for Moncler by Givaudan perfumers. Both scents also have notes of cedarwood to evoke the outdoors and sandalwood to create a nice warmth. Moncler calls Pour Femme a woody, musky fragrance characterised by Italian bergamot and jasmine while Moncler Pour Homme is meant to emulate an alpine forest with a heady dose of woody notes.
Moncler chairman and CEO Remo Ruffini and his team partnered with Interparfums for the new endeavour. The French outfit, which has previously spearheaded fragrances for some of the biggest names in luxury – Boucheron, Coach, Jimmy Choo and Van Cleef & Arpels—will oversee the production and distribution of the perfumes across Moncler stores, as well as select department stores, specialty shops and travel retailers.
“Moncler as a brand has such a covetable status—it’s a brand that really embodies innovation, which is why these perfumes feel like the perfect continuation of its story,” Philippe Bénacin, CEO of Interparfums, said in a statement. “With these two fragrances, even the bottle itself is a new adventure, a new spirit, and a new way of communicating—whether it is to write your name, a special message or anything you like.”
Smells like a winning strategy to us. If you’re interested, a 150ml bottle will set you back S$288 (S$208 for the refill) while the 100ml bottle is priced at S$192 and the 60ml bottle costs S$128. The fragrances are currently available at the Moncler Marina Bay Sands boutique.