August 2025 beauty launches: a curated collection of six new releases
August 2025 brings a range of new beauty launches, including a uv protective cream with skincare benefits, state-of-the-art moisturisers , and fragrances that exhale an understated sophistication. Here’s a look at the latest releases—you might find a new favourite.
Amouage Chapter IV – Eternity – of the Odyssey Collection
The house of Amouage concludes its Odyssey Collection with the Eternity duo of fragrances. Decision evokes a transformative spark, opening with an electric blend of bergamot, juniper berries, frankincense, and myrrh. This initial brightness gives way to a heart of luminous Atlas cedarwood and a base of warm vanilla. In contrast, Existence embodies serenity and stillness, beginning with lily of the valley and frankincense. As these notes fade, airy aldehydes take centre stage, conveying an immaculate whiteness. The dry-down leaves a soft, enveloping trail of ambergris, white musk, and benzoin.
Clé de Peau Beauté UV Protective Cream
Clé de Peau Beauté unveils a reformulated UV Protective Cream, which has been enhanced with Adaptable Innershield Technology and Moroccan thyme extract to deliver added skincare benefits beyond sun protection. Each application helps fortify the skin’s natural defences against UV-induced dryness and damage. Red Light Absorbing Powder enhances the formulation by filtering harmful wavelengths while allowing beneficial red light to penetrate the skin. The Rich Vitality Botanical Complex, a blend of plant-based actives, helps counter visible signs of photoageing, including fine lines and volume loss.
La Prairie Skin Caviar Hydro-Emulsion
La Prairie extends its mastery of caviar science with the launch of Skin Caviar Hydro-Emulsion, a lightweight fluid moisturiser that marks a new chapter in the Skin Caviar collection. Powered by the brand’s latest innovation, Caviar Hydroessence—a water-soluble, protein-rich component—this formula targets the skin’s epidermal structure to deliver deep hydration, improve firmness, and restore youthful resilience. It is further enriched with Caviar Micro-Nutrients and the rejuvenating Exclusive Cellular Complex, which activates the skin’s natural repair mechanisms and energises its metabolic pathways. The result is a revitalised, resilient complexion that is fortified by a strengthened barrier.
Tatcha The Dewy Milk Moisturizer
Tatcha expands its Dewy Collection with the new Milk Moisturizer, a lightweight cream that combines the benefits of the entire series: locking in moisture, improving visible elasticity, and absorbing quickly. Ideal for all skin types, particularly combination and oily skin, it features Japanese purple rice to combat free radicals and boost hydration; prebiotic green tea extract to support the skin’s microbiome and natural glow; and zinc hyaluronate to fortify the barrier, control oil, and provide weightless hydration.
Amaffi Royal White Diamond
Encased in a handcrafted crystal flacon and presented in a lacquered white wooden case adorned with Swarovski crystals, Amaffi’s latest olfactory portrait boasts a luminous scent. It opens with the radiant warmth of ylang-ylang interlaced with jasmine, orchid, and the juicy brightness of black currant. Crisp lily of the valley adds freshness, while a heart of rose de mai offers honeyed sweetness and subtle spice, grounded by violet leaf. The scent deepens into a sensual trail of smoky amber and velvety musk, leaving a luxurious impression on the skin.
Allies of Skin Founder’s Essence 56 Ellagic & P.A.D. Light Reflecting Fluid
Nicolas Travis, founder of Allies of Skin, envisioned “a lightweight yet potent fluid that would help reduce breakouts, fade pigmentation, strengthen the barrier, refine the appearance of pores, and help skin reflect light better”. In essence (pun intended), the Founder’s Essence 56 Ellagic & P.A.D Light Reflecting Fluid does exactly that. The latest serum from the Singapore-founded brand is lightweight albeit concentrated with proven actives that deliver a polished, dewy, and clearer complexion that reflects light. In addition to these benefits, it also helps regulate sebum, brightens and soothes, and protects the skin from both extrinsic and intrinsic a!ressors, including pollution.
This story first appeared in the August 2025 issue. Purchase it as a print or digital copy, or consider subscribing to us here
