The new HSBC wealth centre at The Star Vista promises bespoke and premium service
Amid global trade disruptions and new tariff pressures, Singapore’s gradual shift into a high-value service economy seems more astute than ever. That said, the city-state’s emergence as a global wealth hub, requires savvy financial institutions that are finely calibrated to continuously engage a growing class of affluent clients. And in an increasingly competitive financial space, premium, relationship-driven service can no longer be overlooked.
HSBC’s new wealth centre at The Star Vista appears to further the point. Located in western Singapore, the centre is the second in a planned network of three such facilities to be launched by 2025. These facilities appear to be part of the bank’s wider strategy to invest in physical infrastructure to complement its digital offerings and emphasise direct engagement with clients in key residential and commercial areas.
“These investments are part of HSBC’s broader ambition to be the leading wealth manager in Asia,” says Ashmita Acharya, head of international wealth and premier banking at HSBC Singapore. “Our wealth centres are designed to facilitate meaningful wealth conversations with our customers in Singapore, and integrating community elements on our premises further underscores our confidence in the market’s continued growth potential.”
Spanning 400 sq m, the centre is compact but deliberate in its design. Private meeting rooms, enclosed teller areas, and a Premier lounge allow for in-depth, face-to-face conversations More than a space for transactions, the new centre also incorporates community-facing elements that appear to reflect shifts in what affluent clients value. Foreword Coffee, for example, a social enterprise café run by differently-abled youth, operates within the premises and serves both HSBC clients and the public.
In addition to that, the centre features a heritage wall that highlights the history of South Buona Vista as well as a selection of artworks from The Art Faculty, a social enterprise supporting neurodiverse artists.
