Taylor Swift wears a choker watch to the Grammys, designed by Lorraine Schwartz

It’s T time! Taylor Swift hit the Grammys red carpet in what is the most talked about jewellery statement of the evening. The “I Can See You” hitmaker made sure all eyes were on her (and when aren’t they these days?) when she donned a diamond-accented choker necklace with a vintage Concord watch surrounded in white diamonds at its centre. She wore it set to midnight in reference to her newly dropped album Midnights.

The piece was designed by jeweller Lorraine Schwartz, who is known for decking celebrities in jewels with everyone from Pharrell to Beyoncé as clients. Swift’s black diamond choker timepiece necklace was also paired with layers and layers of diamonds by Schwartz totalling 300 carats. But the reset Concord piece was the attention grabber. It follows a trend of celebrities wearing watches around their necks and ankles. Rihanna wore a $400,000 Jacob & Co. timepiece around her ankle at the Las Vegas F1 Grand Prix and wore another watch by the brand as a choker at Pharrell’s Louis Vuitton show in Paris. Emma Chamberlain, meanwhile, wore a Cartier Baignoire on a leather strap, also during Paris Fashion Week. Driving home the message, Cartier’s marketing director was also spotted rocking the statement at the opening of Cartier’s Time Unlimited exhibition in Miami last December.

Swift, no doubt, predicted a big night for her new album and came appropriately attired. Midnights took home the award for Best Pop Vocal Album (her 13th Grammy) and announced a forthcoming album called The Tortured Poets Department. The pop star is certainly on top of the world right now, so who can blame her for reminding everyone what time it is? She is the woman of the second, minute, hour, day, and year these days as she continues to saturate the headlines.