It’s safe to say that today, a car is no longer a car. Particularly if it’s a luxury car, like an Aston Martin. It is no longer a mere vehicle, but part of a comprehensive lifestyle dedicated to achievement and amazement, following the philosophy of the brand. So Aston Martin’s foray into creating its Global Experience Boutique to highlight the lifestyle options that orbit around an Aston Martin car should come as no surprise.
Located at No. 8 Dover Street in the heart of Mayfair, London, the beautifully designed space gives room to Aston Martin’s numerous lifestyle collaborations – with Hackett London, for fashion; with Marma London, for eyewear; with Quintessence Yachts, for the AM37 yacht; with Emilia Burano, for linen; with Silver Cross, for baby pushchairs (get them while they’re young) and with FPM, for luggage. The idea is to bring together all of Aston Martin’s lifestyle ventures – ‘The Art of Living by Aston Martin’ – under one roof, a one-stop shop for the Aston Martin aficionado who will particularly gravitate to the ‘Q by Aston Martin’ area, a nod to the brand’s association with the James Bond franchise that offers an array of customisation options, from suitcase engraving to designing your own Aston Martin sports car.
The space itself, therefore, is suitably plush. With a mosaic floor handmade from European oak in a spiralling, nautilus shell design and the ceiling’s ‘Starry Night’ installation created from 84 LED lights, it is a suitable backdrop to all the finery on display. Carved ceramic and blown glass pieces, by London’s Vezzini & Chen, complete the posh setting, which is sure to tempt Aston Martin admirers to enter and embracethe Aston Martin lifestyle.