In this year’s Best of the Best 2019 – Asian Edition, we round up the greatest brands, products and experiences in the region. Anyone who’s tried the SK-II Facial Treatment Essence will swear by its rejuvenating powers
That is, if they’re able to get past the slightly pungent smell in the first place. But once they do, the verdict is unanimous: cleansers, serums and sunblocks can be swapped out, but the Facial Treatment Essence is a must-have in their beauty arsenal. And this is no hyperbole: legend has it that SK-II’s founders noticed the impeccably smooth and youthful hands of workers in a sake brewery. They harnessed the chemical compounds and developed Pitera, a nutrient-rich ingredient that promises to work magic on the skin. Don’t just take our word for it: John Legend recently released a catchy jingle called Oh, Pitera extolling its virtues, as part of a social media campaign featuring James Corden, Chlöe Grace-Moretz, Naomi Watanabe and Kasumi Arimura. The jingle is part of SK-II’s Bare Face campaign, which promotes the fact that the Facial Treatment Essence is the only product you need to achieve crystal clear skin.
The product was launched more than 35 years ago and was the first ‘essence’ that was 90 per cent comprised of one active ingredient, Pitera. This ‘miracle water’ –as fans call it – fortifies the skin’s barrier function and ensures that it is thoroughly hydrated. Fans swear by it, but also acknowledge that results are slow. But those who see improvement simply can’t turn back, and that is the power of this Japanese essence that has reigned supreme for almost 40 years.
This was a part of our Best of the Best 2019 – Asian Edition. To view all winners, click here.