In conversation with Torquhil Ian Campbell, the modern-day Duke and Royal Salute’s global ambassador, on matters of legacy, fly-fishing, and whisky wisdom.
Torquhil Ian Campbell, the 13th Duke of Argyll, stands at the intersection of heritage and modern identity. As Chief of Clan Campbell, he represents one of Scotland’s most prominent and historic lineages, with roots stretching back over a thousand years and a global community of more than 14 million. From Inveraray Castle on the western shore of Loch Fyne—his ancestral seat—the Duke carries out both ceremonial and cultural responsibilities, preserving the traditions of his forebears while actively engaging in contemporary life.
Beyond his role as a hereditary noble, the Duke is also a passionate advocate for Scotland’s most renowned export. As global ambassador for Royal Salute, he brings authenticity and deep-rooted knowledge to the world of fine Scotch whisky. He is also Grand Master of the Keepers of the Quaich, the elite society dedicated to those who have made outstanding contributions to the whisky industry.
In this installment of The Answers With, the Duke offers insight into his multifaceted life: from his enduring love of fly-fishing and the natural beauty of the Highlands, to the meaningful connection he feels with a centuries-old carved salmon at Inveraray.
What does it mean to balance tradition with modern life?
I see myself as the CEO of a large family company. Yes, there’s tradition and what you could call hereditary responsibilities—my heritage traces back to around the year 600, and I carry ceremonial duties. But these days I’m mostly running a business, and very much involved in the Scotch whisky industry. It’s not about living in the past. We don’t fight battles anymore, political or otherwise. We build legacies differently.
What’s one tradition you find particularly meaningful?
Being Chief of Clan Campbell is the most important to me. We have about 14 million Campbells around the world. Many of them come to Scotland hoping to connect with their roots. Meeting the head of the family is, for some, the highlight of a lifetime trip. I can’t meet everyone, but if I can, I do. It’s both humbling and rewarding.
What are three words that capture the essence of Scotland?
The people, the whisky, the landscape. It’s about warmth, spirit, and an unspoilt, beautiful environment. You can only make great whisky in a place as pure as this.
What excites you most about the future of whisky?
Its constant evolution—whether that’s through new finishes, cocktails, or reaching new audiences. There’s a huge educational piece involved, helping people understand why certain whiskies are so rare and valuable. Whisky is patience, it’s a craft.
Can you share a lesser-known whisky fact?
Here’s one: you’re not just paying for the liquid in the bottle—you’re also paying for what’s no longer in it. Whisky evaporates each year; that’s what we know as the “angel’s share”. Start with a full cask, and by the time 60 years pass, you might have just a litre or two left. That’s part of the magic; it’s an alchemy that takes place.
Do you have a favourite historical figure in your lineage?
Finn McCool, an Irish figure from around 300 AD, who’s associated with the legend of the Salmon of Wisdom. When I wear my evening kilt, the silver salmon buttons are a nod to him. It’s a nice reminder of where we come from.
What does a typical day look like for you?
There’s no such thing as typical. One day I’m in Singapore for whisky, and the next I’m back in Scotland dealing with estate matters or tourists. It’s incredibly varied, and I love how refreshing it is.
How do you unwind?
Fly fishing, along or with my children, sometimes. It’s solitary, it’s quiet, and the perfect counterbalance to a busy schedule. Outdoors, fresh air, full focus. Very therapeutic.
What’s one place outside Scotland that’s truly captivated you?
Southeast Asia. I used to live in Hong Kong and spent years working across the region. I love the people, the food, and the climate. We’re actually off to Vietnam for a family holiday this summer.
If you could raise a glass to one defining moment in your life, what would it be?
It would have to be my wedding in 2002. Still married, still happy. That’s worth raising a glass to.
Advice for young whisky lovers?
Whisky has a story. It’s not vodka or gin—it’s aged, it’s crafted, and personal. If you’re new to it, start with understanding the time and effort behind the spirit. And find a story that resonates with you. Today’s drinkers want authenticity; whisky offers that in spades.
This story first appeared in the July 2025 issue. Purchase it as a print or digital copy, or consider subscribing to us here
