Brad Pitt and Brioni team up for BP Signature, a new capsule collection based on the actor’s laid-back style

Brad Pitt Brioni BP Signature

Brad Pitt is taking on his most stylish role yet. The actor and producer is now also a fashion designer thanks to a new collab with Brioni

Hollywood’s favourite leading man has joined forces with the Italian menswear label to release an exclusive collection modelled after his rugged-yet-refined style. Pitt has been the face of Brioni since 2019 and regularly sports the house’s sharply tailored ensembles on the red carpet. However, this marks the first time the Kering-owned label has partnered with an ambassador on a capsule.

Fittingly dubbed BP Signature, the seven-piece collection pairs a muted colour palette with an interplay of texture and exudes the understated, laid-back style for which the Oscar winner has come to be known. The line comprises pieces that one could easily imagine Pitt in, including a two-button charcoal suit, a double-splittable cashmere sport coat, a featherweight long-sleeved polo sweater in cashmere and a dapper car coat.

There’s also evening garb that’s specifically inspired by the look which Pitt wore to the 92nd Academy Awards in 2020, where he nabbed Best Supporting Actor for his role in Quentin Tarantino’s Once Upon A Time… in Hollywood. This includes a velvet evening jacket with matching wool trousers and a fine-cotton evening shirt.

“Next to being one of Hollywood’s most impactful stars both in front and behind the camera, Pitt is a style icon, embodying the relaxed elegance of the modern man with a captivating ease and graceful confidence,” Brioni writes on its website. “Pitt’s personal style combined with Brioni’s unparalleled craftsmanship drove the artistic idea of ‘BP Signature’, forming a well-rounded wardrobe.”

To top it off, each piece in the collection carries an exclusive label featuring Pitt’s signature. The items retail between roughly US$650 (S$871) for the cotton tuxedo shirt up to nearly $5,000 (S$6,702) for the formal wool suit.

The BP Signature collection is now available at Brioni stores and select retailers around the world, as well as online.


This story was first published on Robb Report US