Craft Irish Whiskey Co. just launched its oldest triple-distilled whiskey ever, and there are only 333 bottles up for grabs
When it comes to the finer things in life, age is frequently a virtue. Which is why Craft Irish Whiskey Co. has launched the oldest triple-distilled whiskey ever.
The high-end brand’s inaugural release, the triple-distilled, 29-year-old single malt The Devil’s Keep, goes on sale this week. But this isn’t any old launch spirit we’re talking about here, because the brand expects the limited-edition single malt to go a long way towards restoring Ireland to its rightful place atop the global whiskey hierarchy.
Despite having invented the spirit all the way back in the 14th century, Ireland has watched its whiskey-making reputation suffer greatly over the last two centuries, during which time Scotland’s has soared. Craft Irish Whiskey Co. has had enough of this, though, and plans to arrest this slide by taking aim at the luxury segment of the market.