The outstanding trends and themes this year, according to Lyst search data from 200 million online fashion shoppers
While some dived headfirst into bold and viral looks, others favoured low-key, timeless moods. Here are 2023’s biggest cultural talking points in fashion.
Brand of the Year: Miu Miu
Miuccia Prada’s playful label has once again claimed the title of Lyst’s Brand of the Year for the second consecutive year, marking yet another triumph. This year witnessed a remarkable surge of 39 per cent in searches, underscoring the brand’s enduring appeal and relevance. Librarian-core logo cashmere cardigan drove a 12 per cent spike in category searches while global demand for signature ballet flats continue to increase.
Logo of the Year: Loewe
The subtly bold quadruple-L insignia left a lasting impression on shoppers worldwide, resulting in an increase of 170 per cent in searches for the Anagram basket bags compared to the previous year. Simultaneously, the Anagram tank top emerged as the standout product of Q2. Moreover, June witnessed a peak in demand for the Anagram jeans, reaching an all-time high.
Shoe of the Year: Sheer Footwear
From breakout runway accessory to street style favourite, the naked shoe ranks seventh in Q2’s hottest products. Spurred by Alaïa’s US$850 mesh ballet flats, the style has been seen on The Row, Khaite, Bottega Veneta, Nensi Dojaka, Chanel and Stella McCartney.
The Power Dresser: Jennie Kim
The K-pop starlet dominated 2023 as the most influential fashion icon, consistently shaping fashion searches with her cutting-edge style. Her impact was palpable: making a remarkable acting debut in HBO’s “The Idol,” securing a coveted spot at Cannes Film Festival, and gracing the Met Gala for the first time in a vintage Chanel dress from the Maison’s Fall/Winter 1990 collection.
Her collaboration with Calvin Klein, featuring her reinterpretation of the iconic logo in her handwriting, triggered a notable 22 per cent surge in searches for Calvin Klein on Lyst. Additionally, her choice of Cecilie Bahnsen x Asics Mary-Jane trainers sparked a 27 per cent surge in pageviews for the Scandinavian brand in just 24 hours.
The Fashion Couple: Rihanna and A$AP Rocky
The power couple has been on the radar for noteworthy looks individually and as an ensemble, championing brands like Bottega Veneta, which witnessed a 35 per cent rise in demand since March. Andiamo bags jumped 263 per cent after A$AP Rocky was photographed with the bubblegum pink version.
Campaign of the Year: Jacquemus
With the power of virtual reality, the creative label put jumbo Le Bambino bags on wheels travelling down the streets of Paris and made a boat in the form of a ballerina shoe. The viral campaigns by Ian Padgham resulted in searches rising 28 per cent, and those two products by 30 and 49, respectively.
Fashion Show: Versace Fall/Winter 2023
Strategically scheduled right after the conclusion of Fashion Month, the Versace Fall/Winter 2023 show has proven to be a calculated risk that yielded remarkable results. The star-studded event generated nearly 40 million views on TikTok alone, while brand searches increased 44 per cent following the show.
Front Row Dresser: Kylie Jenner
In January, the Jenner sister amassed over 64 billion views on TikTok with her lion-head dress. Then, in September, searches increased 57 per cent for halter neck dresses after she attended a fashion show in a crystal-embroidered halter neck gown. Her influence reverberated across multiple shows, including Jean Paul Gaultier, Prada, and Acne Studios, where she took the protagonist role in its Fall/Winter 2023 denim campaign.
Brand to Watch: Dilara Findikoglu
The eponymous label earned a nomination for New Establishment womenswear designer at the Fashion Awards, despite sitting out Fashion Week in September. The London brand counts Kylie Jenner, Zendaya, Margot Robbie and Emma Corrin amongst its wearers, clocking 89 per cent year-on-year search increase.
