Rolex wouldn’t confirm how many new models would be released on its site – the brand could introduce the full lineup that had been planned in advance for this year, or it could cherrypick a few select models from that group. Either way, it seems reasonable to suspect that the Swiss brand will drop a highly coveted model in the metal-of-the-moment, steel.
And given the skyrocketing prices for the Submariner on the secondary market – and the fact that it’s a model that hasn’t been updated since 2010 – it seems poised for a revamp. Predictions are flying that the update will be an upgrade on the movement from the 3135 to the 3235, increasing the power reserve and time-keeping accuracy. Just in case Rolex decides to grant the watch-collecting community’s wishes, we suggest you plan on staying very close to your laptop on 1 September and have your AD (authorised distributor) on speed dial.
Whatever Rolex has up its sleeve, it will certainly have been a long-time coming. Rolex is the last major watch brand that has yet to debut even one new watch for 2020.
This was first published on Robb Report US